2017年6月5日蘋果産品發布大會
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ImetYunayesterdayandIcan'twaitto

seewhathe'sgoingtoaccomplishnext

andwhilewe'vegotsomegreat

up-and-comingdeveloperslikeYumawe've

gotsomethatgotabitofalaterstart

MasakoMasakowakkaMiaisjust82years

oldandshe'sfromJapanandshe

publishedherfirstappearlierthis

yearsosoifyouhaven'tpublishedyet

thereisstilltimelet'sgivethema

bigroundofapplause

[Applause]

nowlet'sturnourattentiontoourfour

incredibleplatformsofcourseasyou

knoweachofthemstemfromthesame

coretechnologybuteachisuniquely

expressedanddesignedforthebest

experienceforwheretheyworkwekeep

pushingtheseplatformsforwardgiving

youthedeveloperspowerfultoolsand

opportunitiestochangetheworldthat's

whythisdeveloperconferenceisso

importantnowwehavealottotalk

abouttodayandIdomeanalot

soI'mdispensingwiththeupdatesother

thantotellyou

applesdoinggray

[Applause]

wehavesiximportantannouncementsto

sharewithyouthismorningsolet'sget

rightintoitandI'llstartwithTVOS

werecentlyintroducedtheTVappon

AppleTVIphoneandiPadtocreatethe

easiestwaytodiscoverandenjoyyour

TVcontentfromacrossyourvideo

channelsallinoneconvenientplacewe

launcheditwithsupportfromjusta

handfulofvideochannelsbutnowwe

have50partnersintegratedintotheTV

appandtodaywearereallythrilledto

announcethatAmazoniscomingAmazonis

comingtotheTVappandAppleandall

AppleTVslaterthisyearwithAmazon

Primevideoandofcourseasyouknow

Primevideoprovidesawealthofgreat

contentthousandsofTVshowsandmovies

andsomegreatoriginalcontentlike

transparentparentMozartinthejungle

maninthehighcastleMozartinthe

junglemanandhighcastleandsomuch

morewearesopleasedtowelcomeAmazon

toAppleTV

[Applause]

that'sTVOSyouwillbehearingalot

moreaboutTVOSlaterthisyearnumber

twolet'stalkaboutApplewatchApple

watchhashadincrediblegrowththis

pastyearinfactit'sthenumberone

sellingSmartWatchbyfarandwhat's

mostimportanttousisthatit'snumber

oneincustomersatisfactionagainby

farApplewatchisdesignedtohelpyou

liveahealthierlifeandpeopleare

absolutelylovingthefitness

capabilitiesthehealthcapabilitiesthe

quickaccesstoinformationandeventhe

abilitytoswimwithitwe'vegotsome

excitingupdatestothewatchOSandto

takeyouthroughthemI'dliketoinvite

KevinLynchupKevinthankyouTimso

watchosismovingforwardreally

quicklyandI'mveryexcitedto

introducewatchOSfortodaythis

furtherstheareasthatpeopleloveit

alsointroducesnewwaystomakethe

watchmorepersonaltoyoulet'sstart

withwatchfacesnowApplewatchis

greatforquicklyglancingat

informationandmanypeopleareusinga

watchfacelikethistodaynowyouneed

tochoosewhatinformationshowsuphere

soforexampleweathercalendarand

workoutsormaybeyou'dliketolookat

thedateandremindersandsunsetthe

informationthatyou'dliketosee

actuallyvariesbasedontimeandyour

locationandyourroutineswhatifwe

couldactuallyshowyouaselectionof

informationthatyoumightneed

automaticallywellSiriisbecomingmore

andmoreaproactiveassistantknowing

whatinformationyouneedwhenyouneed

itandwe'vecreatedanewwatchface

whichispoweredbySiriintelligence

thisisthenewSiriwatchfacenowit

automaticallydisplaystheinformation

that'smostrelevanttoyouitcanalso

accessSirijustbytappinginthenew

complicationonthetopleftandit

automaticallydisplaysthisinformation

withthesametypeofintelligencewe've

appliedoniOSwe'reusingmachine

learningtoadaptautomaticallybasedon

yourroutinesandtheappsthatyouuse

whenyouusethemsointhemorningI

mightseeforexamplecanyouhavetime

andmyfirstmeetingandifIrotatethe

crownIcanseemoreinformationfrom

Siriforexampleremindersorevenphoto

memoriesfromthesametimelastyearor

maybefromthislocationandthroughout

thedaywheneveryouraiseyourwrist

thefacewilldynamicallyupdatewith

informationforyousoforexampleat

noonImightseearemindertomakea

callandImightgetapasstoaflight

thatI'mtakingthatafternoonso

relevantpassesinwalletcanappear

hererightinthefaceincludingfrom

third-partyappsnowattheendofthe

dayImightseewhattimetheSunis

goingtosetandalsoIcangetaccess

tocontrolsItendtouseinthehome

appatnightsothisisanintelligent

proactiveassistantrightonyourwrist

andthisisthenewSirifaceonApple

watch

nowsometimesyoumightlikekindof

lessinformationandmoregraphicsand

that'sthesoulofanewkaleidoscope

faceitdisplaysabeautifulsymmetrical

patternitslowlychangesthroughoutthe

dayandyoucanrotatethecrownandyou

getthiskindoftrippyeffectwhenever

youwantandthere'smultiplestylesyou

canchoosefromsoforexampleifyou

useaphotolikethisyoucancreatea

varietyofkaleidoscopestylesthisis

thenewkaleidoscopefacenowMickeyand

MinniehavebeenabighitonApple

watchandmorecharactershavebeen

workingtofindtheirwayinandI'm

reallyexcitedtowelcomewoodyand

Jessieandbuzzthey'regoingtobe

rightathomeinsidethewatchand

there'ssomuchfunandwheneveryou

raiseyourwatchwiththeToyStoryface

you'regoingtoseeavarietyof

vignetteskindoflikethisalotof

hijinksgoingoninthere

sothesearethreereallylivelynew

facesinwatchosSirifacekaleidoscope

andToyStorynowlet'stalkabout

activityApplewatchhasalreadybeen

helpingmanypeopleimprovetheirhealth

andfitnessandactivityisoneofthe

mostfrequentlyusedappsonthewatch

andwatchOSforactivitynotifications

aremorepersonalizedtoyoutohelpyou

closureringsmoreoftensoyoumight

startoffeachdaywithsomeinspiration

byreceivinganupdatelikethisthis

letsyouknowifyou'recloseto

accomplishinganachievementorwhatyou

candotomatchyesterday'sgoalsand

theseareallpersonalizedtoyouandas

partofthesmartercoachingwe'realso

introducingmonthlychallengesandthese

challengesaredesignedtohelpyou

eitherbeatorrepeatsomethingthatyou

accomplishedorcameclosetodoingand

they'reallachievablebecausethey're

basedonyourrealhistoryandlike

everygreatcoachwewanttocelebrate

yoursuccesssowe'veaddedalittlebit

morefunwhenyoucloseyourringsor

earnanachievementtogetsmaller

celebrationsforeverydaysuccessesand

biggercelebrationsforhundredtoreach

milestonesnowwe'vealsoenhancedthe

workoutapptobeeveneasiertouseand

morepowerfulstartingwiththenewUI

wherequickstartsrightupfrontyou

canjusttapandgoit'smucheasierand

customershavereallylovedthenew

swimmingcapabilitiesand

seriestwoandwe'renowenhancingthe

poolswimworkoutwithautosetssojust

bytakingarestattheedgeofthepool

willautomaticallymarkeachsetof

swimmingthatyou'redoingandatthe

endyou'llevengetyourdistancefor

eachstroketypeandyourpaceforeach

setthatyou'redoingandwealsoare

creatingit'sgreatthepoolswimthing

isverypopularbutalsocreatedsome

custommotionandheartratealgorithms

foranewworkouttypecalled

high-intensityintervaltrainingnow

thisisoneofthemostpopularworkouts

intheworldsoweknowit'sgoingtobe

afavouriteforalotofyouwhenyou

startusingitnowifyouliketodo

morethanoneworkoutinarowit'snow

supereasytojustswipeoverduringa

currentworkoutandthenaddanotherone

bypressingtheplusbuttonsoyoujust

pressplusandIcancontinuewith

anotherworkoutforexampleImightdo

someoutdoorcyclinghereIjusttapand

Icontinuesupereasynowtodomultiple

workoutsinasinglesessionnowmany

peoplearedoingtheworkoutsindoorsat

agymandwhenyouusegymequipmentit

hasdatatheApplewatchdoesn'thave

andthewatchhasdatathegymequipment

doesn'thavesoyouendupwithnumbers

likecaloriesanddistancethatdon't

quitematchsoinwatchOSfloorwe've

comeupwithagreatsolutiontothis

we'reenablingforthefirsttimeto

eightdataexchangeinrealtimewith

gymequipmentsoyou'llbeableto

simplytapyourApplewatchonanNFC

readeronthegymequipmentyourwatch

willautomaticallylaunchtheworkout

appandyoucanconnectandthenyour

heartrateisreadbythewatchandsent

totheequipmentanddatalikeincline

andspeedisthenfromtheequipmentto

yourwatchandwhenyoustartandstop

theworkoutinyourgymmachineitdoes

thesamethingonyourwatchsonowall

theinformationmatchesit'smucheasier

andit'salotmoreaccuratenowthisis

beingsupportedbythelargestgym

manufacturersintheworldwhoprovide

about80%ofequipmentingymstodayand

Applewatchenabledequipmentwillbe

rollingoutstartingthisfall

let'stalkaboutmusicApplewatch

pairedwithairpodshasreallybecomea

magicalcombinationandwe're

redesigningthemusicapponwatchto

makethisareallygreatexperiencewith

thenewmusicappwe'regoingto

automaticallysyncmusicforyoubased

onwhatyoulovetolistentosofor

examplewillautomaticallygetyour

Applemusicmixeslikenewmusicand

favoritesfreshlyupdatedonyourwatch

andtheappsimplypresentssome

beautifulalbumartandplaylistimages

andyoucanjustnavigatebyrotating

thedigitalcrownandhegetsthealbum

youlikeyoucanjusttapandplayso

youcaneasilyplayyourmusicnowand

wesupportmultipleplaylistsandmusic

onthewatchnowsoyourmusicthatyou

loveisgoingtobereadywhenyouare

andmakingapplewatchandearpodsa

trulymagicallisteningexperience

that'sthenewmusicappnowlet'stake

alookatthistogiveyouaquickdemo

ofwatchOS4pleasewelcomeveeracar

fromthewatchandhealthengineering

teamthankyouKevingoodmorningI'mso

excitedtobeherethefirstthingI

wanttoshowyouisthenewdockIcan

nowverticallyscrollthroughmy

recentlyusedappslikethenewmusic

appusingthedockmakesfindingthe

appsI'mlookingforeasierthanever

nextlet'slookatthenewintelligent

Siriwatchfacehereinthewarmmorning

Icouldseethingsliketheweatherfor

todayandmyupcomingeventslatertoday

I'mheadingbacktoSanFranciscotosee

myparentsandintheafternoontheSiri

facewillproactivelyupdatetotellme

howlongit'lltakemetogetthere

tonightwe'regoingtoseethenewalien

moviewhichI'msuperexcitedabout

noonespoilerformeforanycontentin

theSirifaceIcouldtapdirectlyinto

theappformoredetailsherefor

exampletheSirifacehasmyticketsso

tonightIcanjustraisemywristand

withonetapthey'llbereadythisSiri

facealsoshowsmetimelycontentlike

photomemoriesandnewshere'sanews

headlinepickedformebythebrand-new

newsappnowavailableonApplewatchin

theappIcanviewstunningphotos

glancedattopnewsstoriesthroughout

theday

savethemforlatertobereadonmy

phonewe'vealsointegratedournew

activitycoachingnotificationsdirectly

intotheSirifacenowit'sneartheend

ofyourdayareyouclosetoclosing

yourringsorcoachyalgorithmsI'll

tellyouhowmuchyouneedtowalkto

hityourmovegoalIdidalotof

nervouspacingbeforethissonowIjust

needtotakea16minutewalk

let'sclosethoseringswe'veadded

somethingnewhereandworkoutthat's

reallycoolmusicinstantlygetsme

motivatedandnowinwatchOS4Ican

pickaplaylistthatautomatically

startswithmyworkoutlet'sdoit

[Music]

andwhenI'mgonnaworkoutIcan

quicklyswipetotheleftandcontrolmy

musicrightheretheseareonlyafewof

thenewfeaturesinwatchOS4Ican't

waitforyoutotryitoutbacktoKevin

totellyoumoreterrificshotvothank

youthere'salotmorecominginwatch

OS4includingforexampleanew

flashlightinthecontrolcenterwhich

youcanalsouseasablinkingsafety

lightwhenyou'redoinganeveningrun

there'salotlotmorehappeninghere

nowweofcoursehaveanumberof

updatesthatenablegreatappsby

developersinwatchosincludingmore

supportforappsrunninginthe

background

fasterappresponsivenessandsomenew

UIcapabilitiesandwe'realsonow

supportingnativecorebluetoothonthe

watchwhichisgoingtoenable

experiencesforappsthatworkwith

smalldevicesaroundyousoforexample

continuousglucosemonitoringdirectly

fromDexcomsensortoyourwatchwhere's

apptenniswhichconnectstoasensoron

yourracquetforreal-timeswing

analysiswhenyou'replayingwe'reZen

sirwhichconnectsyourwatchtoyour

surfboardsoyoucanactuallyseethe

heightofthewavesyou'redoingandhow

manycaloriesyou'reburningwhile

you'restillinthewatersolotsofnew

possibilitieshereforwatchOS

developerpreviewisavailabletodayso

youcangetgoingandthere'safree

upgradeforeveryoneacrossallwatches

thisfallandthat'sjustsomeofwhat's

comingandwatchusforpleasewelcome

Timbacktothestagethankyouthanks

Kevin

watchOS4isagreatupdatenowlet's

talkaboutaproductthatinmanyways

istheheartandsoulofAppleandof

courseI'mtalkingabouttheMacthere's

neverbeenacomputerquiteliketheMac

theMacissoimportantinfuelingthe

world'spassionandcreativityit'sa

computerallofuslovetouseandno

onecanmatchtheMac'sdeepintegration

ofhardwareandsoftwareandofcourse

attheheartoftheMacexperienceis

MacOSandtotellyouaboutwhat'snext

withMacOSpleasewelcomeCraig

federighiCraigthankyou

heygoodmorninglet'stalkaboutMacOS

nowourcurrentreleaseofMacOScourse

isMacOSSierranowSierrabroughtSiri

andApplepaytotheMacletyouput

yourdocumentsandyourdesktopinthe

cloudandevenletyouunlockyourMac

automaticallyusingthewatchonyour

wristnowpeoplearelovingSierraand

weloveittoosowewantedtospend

thisyearperfectingitofcoursethe

questioniswhatdowecallit

soweenlistedonceagainourcrack

marketingteamtheyweregiddytohopin

theirminibusandthistimeventureEast

deepintotheSierrasbutthistime

ascendingitshighestpeaksandwhen

theyfinallycamebacktheyhadaname

theysaidfeltreallyreallygoodand

it'smyprivilegetoannounceforyou

todayMacOShiSierra

nowwetalkedtotheguysandwesaid

theremightbethismightbe

misconstruedbuttheyassuredusthis

nameisfullybaked

sonowhighsierraisallaboutdeep

technologiesthatprovideapowerful

platformforfutureinnovationsonthe

Macbutwecouldn'thelpourselveswe

alsoaddedsomerefinementsandit

startswithSafarinowSafariisknown

foritsefficiencyandit'salegendary

batterylifebutSafariisalso

incrediblyfast

infactwebenchmarkSafarionthesame

hardwarerunningMacOSandWindowswith

allthepopularbrowsersandSafari

smokestheminbenchmarkafterbenchmark

jetstreamspeedometermotionmark

Safaritopsthemallthat'srightSafari

istheworldfastestdesktopbrowser

withhighsierra

andseveresafarisdominationcontinues

withthenewmodernversionof

JavaScriptEknathscripts5whereyou

canseesafaridelivers80%faster

performancethanchromenowinaddition

tobeingtremendouslyfastSafarialso

helpsgiveyouaserenebrowsing

experiencenowyouknowsometimesyougo

toreadanarticleandinsteadof

findingsomethingtoreadyougetthis

justsomeloudaudioandvideothatauto

playsanddisruptsyourwholereading

vibewellnowdon'tworryaboutit

becausewehaveautoplayblockingand

SafariSafaridetectskeysitesthat

shouldn'tbeplayingvideoandputsyou

incontrolyoucanalwayspushplaynow

Safariisalsokeyandrespectingyour

privacynowifyoueverhadthis

experiencewhereyougotobuysomething

onthewebyouevencompletethe

purchaseanditseemslikeeverywhere

yougoonthewebitjustfollowsyou

arounditkindoffeelslikeyou're